Tour Planner India appointed ColorFox Studios to take their travel agency to the next level of growth. Although Tour Planners has been a successful independent business for almost 6 years, they felt their old logo had become tired. The branding was in need of review.
Tour Planners India owners also couldn’t ignore the challenges faced by the increase of online travel options and alternatives to high street travel agencies. They knew they needed more than just refreshed branding. ColorFox were able to offer a design vision and process looking at their business and brand strategy, to create a completely new refurbishment.
We helped them reposition the brand to showcase their strengths as a specialist on the high street as well as online. The design concept focused on opening doors to new potential customers while not alienating existing ones. Also to highlight the range of services Tour Planners India can provide, which customers new and existing may not have been aware they offer.