PCTI is a successful offline institute that provides its customers with various types of offline-online courses from IGNOU and TISS. During the course of time when the educational sector became more competitive and everyone came online and started spreading awareness about their respective platforms. Initially they tried doing social media by themselves and failed. The engagement rate and reach was very low. Then they reach us for some guidance. ColorFox chose to weave traditional storytelling techniques to their content and started a campaign to reach out to their audience and offer products for their consideration.

Each campaign appealed to a very specific target audience. These campaigns were crafted to match brands existing voice and serve as the essence behind content marketing strategy to engage potential customers.