Social media marketing plays an increasingly important role in the hotel and tourism industry. This study examines how social networking services, microblogs and social commerce sites are used in the field of tourism. Tour Planners India uses a variety of social media for effective social marketing activities. By understanding the characteristics of each social medium, the effectiveness of the company’s marketing activities is maximized.

ColorFox Brings a vision of what’s possible to our travelers was the most important to our brand because we had to go beyond inspiration and into creating reality which is what we accomplished with our travel agency social media marketing campaign. We did a 6 post campaign #MakeYourChoice which was based on the scenario of Delhi/NCR, when people were not able to breathe properly due to air pollution. This campaign was also featured by marketing agency Social Samosa.